As we close to the top of 2021, there’s a palpable sense of change, and even optimism, across the problems with environmental sustainability. Again in late 2019, when BravoVoucher launched its first Inexperienced Friday initiative, it provoked loads of dialog. Greta Thunberg was berating politicians for his or her inaction, and David Attenborough was about to launch his compelling and thought-provoking documentary, “A life on our Planet”. However precise dedication to alter at a nationwide and governmental degree nonetheless appeared distant.
Quick ahead two years to in the present day, after a yr that has seen among the most excessive climate occasions ever recorded, and while there may be nonetheless a lot to do, we’ve trigger to really feel extra optimistic. On the time of writing, COP26 is about to happen, there are moderately strong targets and deadlines being dedicated to worldwide governments and Boris Johnson publicly recognised that the buck stops with the present era for significant change.
At BravoVoucher, we’re once more wanting ahead to our flagship occasion, Inexperienced Friday, after we will likely be becoming a member of with our service provider companions and shoppers to drive eco-friendly offers over Black Friday/Cyber Monday and Christmas purchasing peak. Final yr, along side our companion, Eden Forestation Initiatives, over 260,000 timber have been planted. 2020 additionally noticed the launch of our first mid yr occasion, Inexperienced June, which added an extra 64,000 timber. Through the years a lot of advertisers have taken half in our Inexperienced PPC product, additional contributing to the variety of timber we’ve planted.
“The Sustainability PPC marketing campaign was completely different to others I’ve run with shoppers earlier than and the factor on sustainability made it extra fascinating, so I used to be very eager on Clarins approving the marketing campaign. It was nice to see the orders coming by means of and understanding it was serving to plant timber as a part of the Eden Reforestation Mission. The efficiency of this marketing campaign has been sturdy , particularly as we’ve not labored with BravoVoucher earlier than and the staff have been so nice to work with.” Ella French, Rakuten
On Black Friday, twenty sixth November, BravoVoucher and our sister websites that make up Bravo Financial savings Community throughout the UK, EU and USA will once more launch our month lengthy Inexperienced Friday problem. Our Inexperienced Friday web page gives a platform for ethically acutely aware advertisers and shoppers to seek out one another and luxuriate in offers that assist the atmosphere. We hope to welcome again lots of the 140 manufacturers that took half in 2020 and welcome many extra. Our goal this yr is 350,000 timber, a tree for each sale made throughout our footprint.
If you want to know extra about Inexperienced Friday and our different inexperienced initiatives, come and have a chat with our pleasant staff at PI LIVE, Stand 7.
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