DoubleVerify has immediately introduced a partnership with TikTok to measure advert viewability, fraud, and in-geo impressions.
By way of TikTok’s Open Measurement SDK, DoubleVerify supplies manufacturers full transparency into the standard of their TikTok campaigns globally for in-feed advert codecs.
By way of this new partnership, joint purchasers will have the ability to entry measurement information and insights via DoubleVerify PinnacleⓇ, the trade’s first unified reporting and repair platform, to observe and optimise the standard of their TikTok campaigns. DoubleVerify will supply advertisers:
Information validation: Use a trusted, goal and MRC-accredited third-party answer to authenticate media high quality on TikTok. Marketing campaign optimisation: Leverage complete information insights into viewability, video quartile completion, audibility and extra, to optimise campaigns operating on the platform. Holistic efficiency: Evaluation tendencies and construct experiences to tell planning methods and funds allocations throughout the open net and social platforms, together with TikTok.
Melissa Yang, Head of Ecosystem Partnerships at TikTok mentioned: “We’re excited to work with a number one verification and trade authority accomplice, like DoubleVerify.
“Transparency is essential relating to constructing robust relationships with manufacturers. Partnering with DoubleVerify will enable our advertisers the in-depth perception they want on invalid visitors and viewability to confidently consider and validate marketing campaign effectiveness on TikTok.”
DoubleVerify and TikTok are actively working to increase their viewability providing to different advert codecs and can launch extra media high quality options – offering complete measurement throughout the platform.
“TikTok is an thrilling and enriching leisure platform powered by a various group. It’s additionally more and more a staple of the advertising and marketing combine for manufacturers globally,” mentioned Mark Zagorski, CEO at DoubleVerify.
“As spend on the platform continues to develop, TikTok has been proactive in partaking with companions like DoubleVerify to increase unbiased, third-party measurement capabilities and construct confidence in manufacturers’ digital investments. We’re thrilled to work with TikTok to deliver advertisers the next stage of belief and transparency and, in flip, broaden our high quality protection throughout this rising platform.”
TikTok is the newest addition to DoubleVerify’s giant and rising media accomplice choices and joins Snapchat, Fb, Instagram, YouTube, Pinterest, and Twitter. In December 2020, DoubleVerify acquired the Media Score Council accreditation for third-party built-in impression and viewability measurement (as outlined by MRC’s viewability normal) and reporting for show and video advertisements on Fb and Instagram.
In March 2021, DoubleVerify expanded its Model Security and Suitability integration with Fb and Instagram, providing complete third-party model suitability options to advertisers. DoubleVerify additionally prolonged its Model Security Flooring enhancements for advertisers to leverage on YouTube.
This information clearly reveals the true worth TikTok holds for advertisers, and we’re anticipating this to extend.
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