VoucherShares.co.uk was based in 2019 by buddies and co-founders Tanya Larsen and Miranda Coombes. Each ladies are moms; Miranda has two kids and Tanya has three, and care deeply in regards to the planet, its future, and serving to protect it for future generations.
The positioning absolutely focuses on sustainability and encourages folks to be extra accountable when purchasing. The concept for the corporate got here from the duo’s want to present one thing that might be really rewarding for everybody – prospects, the planet, and themselves.
Tanya chatted to Niamh Butler-Walton about why advertisers have to type higher relationships with their associates and women-driven companies…
What’s your function and what does it encompass?
I’m the co-founder and CEO of Codes To Share, a UK primarily based enterprise that at the moment operates two low cost code web sites. VoucherShares.co.uk was launched on the finish of 2019 for the UK market and eCouponShares.com was launched in August 2021 for the North American market. VoucherShares.co.uk is the primary voucher codes web site within the UK to deal with sustainability and is a completely licensed CO2 impartial web site.
I’m not an inventor by nature, and I don’t at all times give you authentic enterprise concepts myself, however I’m a really passionate government. If I like an concept, I get absolutely consumed by it and I make it work. If you need a enterprise to succeed you could give it full dedication. The concept of a inexperienced voucher code web site got here from my enterprise companion and co-founder, Miranda Coombes. I preferred the thought very a lot and joined as an investor and full time CEO, while including my earlier expertise of being a CEO of a know-how enterprise for the final 15 years or so, rising startups into the multi million revenues, and subsequently promoting them.
I’m a really eager supporter of conservation initiatives and the mannequin of a inexperienced voucher codes web site resonated with me right away. My function is that of any good tech startup CEO – being affected person with cash, creating the proper crew, bringing the mannequin to market, ensuring the mannequin works and generates income, rising and creating the enterprise additional and naturally, sustaining the love for what I’m doing alongside the way in which.
What do you take pleasure in most in regards to the efficiency advertising business?
I really like the technical a part of it and the joy and advantages that our prospects get from utilizing our know-how. I’ve a combined engineering and finance background and it might not sound that attention-grabbing, however I get actual pleasure in seeing how our technical concepts can immediately have an effect on our enterprise prime line, in addition to ship income to the advertisers we work with – plus save the planet as we go. My profession path began in digital in 2002, again within the day when the web was nonetheless sluggish, and I completely love what I’ve achieved within the final 20 years. The moment client behaviour response is a large thrill that retains my curiosity within the efficiency advertising business.
The opposite large attraction for me at all times was the pliability across the business. I’ve a household and three kids, I’ve travelled the world and the one office I wanted was my laptop computer. I’d not have the ability to reside such a satisfying life as simply if I had been within the workplace 9 to 5. This flexibility is a large attraction for me as a mom.
To not neglect after all that the efficiency advertising business nonetheless has room for genius concepts to overcome the house – and that is extraordinarily uncommon to seek out these days.
Who’s your efficiency advertising hero and why?
In all probability Robert Rose. Not simply because I really like rock music and long-haired guys, however as a result of he really believes in the truth that efficiency advertising success is true advertising success.
Who in your crew deserves extra recognition? (The unsung hero)
I’d say our search engine optimisation man, additionally a eager blogger, Shaun Richings. Each Miranda and myself have taken away loads of data from him and have been impressed to take dangers when introducing a brand new low cost web site into an already massively aggressive market and achieve it.
What tendencies are you seeing working with advertisers?
The Voucher Shares area of interest could also be a bit totally different to generic voucher web sites however though we attraction to sustainability-conscious customers by default, we are able to see that advertisers who put sustainability on the coronary heart of their enterprise obtain extra general consideration from in the present day’s customers. We work with 1000’s of manufacturers and we are able to see the rising development amongst the customers to search for extra eco-friendly merchandise reasonably than for simply the very best offers. That’s why this summer time we launched a inexperienced icon to focus on all sustainable and eco-friendly merchandise from totally different advertisers and make it simpler for customers to establish.
How has the function of affiliate networks modified over the past 12 months?
We’ve seen affiliate networks have change into extra accessible to smaller companies. Small companies want entry to on-line promoting, it has change into their life line throughout the pandemic. It’s nice to see that many affiliate networks have made their becoming a member of course of simpler and are additionally making extra effort to attach new advertisers with good publishers. Affiliate networks have change into higher enterprise facilitators in my view.
What one factor would you modify in regards to the business?
Advertisers want higher direct relationships with their associates. As I discussed above, affiliate networks have change into higher facilitators, however there’s nonetheless an extended approach to go earlier than advertisers can really embrace the truth that associates are doing the laborious work of promoting for them and so shouldn’t be on the backside of the income distribution. There may be nonetheless an extended approach to go to make internet affiliate marketing extra clear and I consider affiliate networks may do extra to assist associates. Associates assist to construct buyer loyalty for advertisers. Long run constructive influence of working with associates shouldn’t be underestimated.
What’s your prime tip for advertisers?
Embrace a sustainable enterprise mannequin. Making ready and implementing sustainable modifications to your enterprise now will set it up for a brighter future.
What different areas of the business are you able to see your self working sooner or later, maybe?
I’d like to deal with a tech startup advisory but in addition enterprise assist for women-driven companies in efficiency and internet affiliate marketing in addition to digital companies targeted on sustainability. If I can obtain enterprise success with three kids and English as my second language then anybody can. They only want to begin on the proper place.
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