Season 4 has been an awesome success as far as we now have already been joined by some unimaginable company and we now have a lot extra to come back. This week, Lee-Ann was joined by Marc Pedersen, the CEO US at Higher Collective, a number one, worldwide sports activities betting media group.
Marc Pedersen has labored at Higher Collective since 2007 and has been an integral determine in serving to the corporate change into one of many foremost associates within the betting business – each in Europe and the US. Right this moment, he’s chargeable for Higher Collective’s actions within the US, the place the corporate has a number of places of work and is current with main manufacturers in regulated states. To study extra go to Higher Collective on-line at www.bettercollective.com.
Pay attention to listen to extra about:
How Higher Collective have constructed their presence in America
The evolution of the American betting market and operator licenses
How associates can have interaction with communities and the betting market
[04:05 ] Marc explains how the American betting market is far more immature than the European market.
[06:20] Lee-Ann and Marc focus on the training and engagement that Higher Collective takes when working with bookmakers within the US.
[12:15] Study concerning the significance of getting an working license and the way straightforward it’s to use for one.
[16:30] Marc discusses how Higher Collective engages with their communities and gives them one of the best betting expertise.
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