Main sportsbook DraftKings has joined with Genius Sports activities for a multi-year settlement that may see the manufacturers share the official knowledge and content material options for a variety of prime sports activities competitions.
It will enable DraftKings to supply reside experiences for his or her clients whereas additionally accessing knowledge and reside movies for over 170,000 occasions per yr. One of many greatest manufacturers that they’ll acquire entry to by way of that is the NFL.
Becoming a member of forces
DraftKings was chosen as one of many NFL’s official sports activities betting companions in April, whereas Genius was chosen to be its unique distributor of real-time content material like play-by-play statistics, proprietary Subsequent Gen Stats (NGS) knowledge and extra.
There are extra advantages to the deal for DraftKings. Their clients can even be capable to entry knowledge from different competitions such because the Premier League in England and NASCAR. They can even look to increase Genius’s BetBuilder answer throughout different main American leagues such because the NBA and MLB.
Ezra Kucharz, DraftKing’s chief enterprise officer, stated: “The mutually helpful phrases of this settlement enable us to leverage Genius’ know-how for years to come back.
“We’re excited to increase on the capabilities of our merchandise and supply new and thrilling options for our clients like single-game parlays, whereas having confidence within the integrity of the information we make the most of to gasoline our choices.”
Mark Locke, chief govt of Genius Sports activities, added: “This partnership reinforces our dedication to official sports activities knowledge and demonstrates its intrinsic worth in serving to our sportsbook companions stand out from the competitors.
“Our knowledge, buying and selling, streaming and advertising companies ship an entire set of sportsbook options which are backed by the most important leagues in world sports activities, together with the NFL.”
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