US sportsbook and fantasy soccer supplier DraftKings has launched its non-fungible token (NFT) platform, DraftKings Market, with the inaugural content material changing into obtainable to buy later this week.
DraftKings has teamed up with NFT platform Autograph for the discharge. The Preseason Entry assortment was dropped on the eleventh of August, and has autographs from high athletes akin to Tom Brady, Naomi Osaka, and Tony Hawk amongst others.
A rising curiosity within the NFT market
Curiosity in NFTs and the cryptocurrency market has boomed in 2021, and it’s an space that’s grabbing a variety of curiosity from many sectors. Increasingly more athletes and artists are selecting to promote their merchandise by way of an NFT than by way of conventional means.
NFL legend and Autograph’s co-founder Tom Brady mentioned: “NFTs carry a completely new dimension to the collector expertise, and I can not look forward to individuals to find and have interaction with this primary ever drop of Autograph’s official digital collectibles.”
Matt Kalish, DraftKings’ president and co-founder Matt Kalish mentioned: “Autograph’s Advisory Board contains a number of the most iconic athletes ever, and we couldn’t think about a extra becoming determine than Tom Brady to headline our first ever NFT drop on DraftKings Market.
“The general NFT market has already surged to over $2.5 billion in gross sales quantity for the primary half of 2021, and so whether or not somebody is well-versed or barely acquainted with digital collectibles, we envision DraftKings Market being a premier platform for all inside a pattern that’s decidedly right here to remain.”
These associates with an curiosity in cryptocurrencies and NFTs ought to regulate the success of ventures akin to this. The market is seeing some unbelievable development in the intervening time, and the curiosity in NFTs will probably drive some intriguing alternatives to observe.
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