In a formidable shopper success story, unbiased media planning and shopping for company The Specialist Works, has managed the OVO Vitality affiliate programme by means of the Partnerize platform since 2017, rising it 329% throughout that point.
OVO Vitality has spent the final decade investing in market-leading know-how, customer support operations and digital merchandise to allow its members to chop their carbon emissions.
How did the partnership work?
In 2020 the OVO associate programme was reforecast in gentle of the implications of the pandemic and in anticipation of fallout from much less aggressive commissioning. Regardless of these limitations, the target for 2020 was to take care of associate channel orders from 2019, with the identical price per acquisition (CPA) and conversion price (CVR) of 16%. Crucially, the programme wanted to assist promote OVO’s new ‘Higher Sensible’ tariff.
Regardless of the implications of the pandemic, OVO was in a position to preserve unbelievable outcomes for CPA and CVR in 2020 and utilise the Specialist Works channel to advertise its new ‘Higher Sensible’.
The full case examine explores the partnership and the way it labored to convey OVO outcomes which had been noticed in real-time by way of the Partnerize platform, permitting in depth reporting capabilities that proved the worth of the channel and inspired better funding.
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